Services / Freight Service
Coming soon
Loads matched to trucks, and trucks matched to loads.
Freight dispatch for carriers and shippers alike — load sourcing, carrier vetting, rate negotiation, and tracking, run under the lanes and equipment you actually run, not a generic load board.
What is Freight Service at Leads Cell?
Loads matched to trucks, and trucks matched to loads.
Freight Service at Leads Cell works both directions of the freight market — finding qualified loads for carriers with open capacity, and sourcing vetted, insured carriers for shippers with loads to move. Every match runs against the lanes, equipment, and rate floor you set, not whatever's cheapest on a public board.
Once a match is made, the load is tracked from pickup to delivery, with paperwork, check calls, and exceptions handled the same way every time — so a dispatched load and a covered lane both mean the same thing, every time.
Scope of service
Every load, one accountable process.
Sourcing, vetting, rate negotiation, and dispatch each run under the same scope and tracking rules below — not a different process for each load.
Load Sourcing
Loads are sourced against your preferred lanes, equipment type, and rate floor — not posted blind to a public board and hoped for.
Carrier Vetting
Carriers are checked for active authority, insurance, and safety rating before they're offered a load, not after something goes wrong.
Rate Negotiation
Rates are negotiated within an approved range per lane, so margin is protected without losing the load to a competing broker.
Dispatch & Tracking
Every load is tracked from pickup to delivery, with check calls and exception handling logged against the same record.
How it works
Discover, source, match, dispatch, report.
Every load or lane follows the same five-stage sequence below, so nothing is booked or dispatched before the rules are agreed.
Discover
Lanes, equipment types, capacity, and rate expectations are scoped before a single load is sourced.
Source
Loads or carriers are sourced against those specific criteria, not a generic pool.
Match
Carrier authority, insurance, and safety rating are verified before a match is confirmed.
Dispatch
The load moves with tracking and check calls in place from pickup.
Report
Delivery, on-time performance, and any exceptions are logged against every load.
QA & compliance standards
Verified before a load is called covered.
Every load is checked against the same standards before it counts as covered — authority verification, on-time tracking, documentation audits, and exception handling, verified the same way every time.
- Every carrier's operating authority, insurance, and safety rating are verified before a load is offered, and re-checked on a set schedule
- Pickup and delivery times are tracked against the agreed window, not just confirmed after the fact
- Rate confirmations, BOLs, and PODs are checked against the load record before it's closed out
Performance & technology
The network behind every load.
Load board integration, real-time tracking, and carrier network coverage run on the same technology stack for every engagement, so performance data reflects what actually happened, not an approximation.
Load Board Integration
Sourcing runs across major load boards and a direct carrier network, not one board in isolation.
Real-Time Tracking
Location and status are visible from pickup to delivery, not just a check-call at the end.
Carrier Network Coverage
A vetted carrier pool spans regional and long-haul lanes, so coverage doesn't stop at one region.
Scalable Capacity
Volume can flex up for seasonal freight or down in slow periods without renegotiating the relationship.
Supported load types
Freight moved across every lane and equipment type.
Every lane below runs through the same sourcing, vetting, and dispatch process — whatever the equipment type or haul length.
Service configuration
Define the fit before delivery begins.
Confirm the shipment, equipment, pickup and delivery windows, accessorial needs and reporting before work begins. This is freight operations support, not a dialing campaign.
- 01 · ScopeCommodity, lane and equipment
- 02 · ValidateCapacity, documents and requirements
- 03 · HandoffPickup, dispatch and delivery milestones
- 04 · ReconcileDelivery record and issue resolution
Frequently asked