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Services / Advertisers

Buy calls and leads on your terms.

Set your qualification criteria, geography, caps, and hours — Leads Cell routes only what matches, and reports what happens after delivery.

What is Advertisers at Leads Cell?

Buy calls and leads on your terms.

The Advertiser Program at Leads Cell delivers calls and leads against criteria you define, not blind volume. Every delivery is routed against your caps, hours, and geography, so what arrives is what you actually asked for.

Returns are handled through an agreement-based process with evidence and review, not a take-it-or-leave-it dispute system where the buyer has no recourse.

Scope of service

Every delivery, one accountable process.

Criteria, delivery, review, and reporting each run under the same terms below — not a different deal for every advertiser.

Criteria-Driven Delivery

Geography, hours, and qualification rules are set before a single call or lead routes to you.

Agreement-Based Returns

A documented evidence and review process for anything that doesn't match, not an automatic accept-all.

Full Delivery History

Every call and lead tracked against decision and outcome, not a black box you have to take on faith.

Flexible Integration

API, pixel, or direct routing — connected to however your team already works, not a forced workflow.

How it works

From application to live delivery.

Four steps, the same for every advertiser — confirmed before your first delivery, not renegotiated after.

Tell Us Your Criteria

Qualification rules, geography, hours, and caps are defined upfront.

Confirm Fit

Available volume and campaign fit are confirmed against what you've asked for.

Sign Agreement

Pricing, return terms, and the dispute process are agreed before anything goes live.

Connect Integration

API, pixel, or direct routing is configured to match how your team already works.

Campaign Goes Live

Calls and leads matching your criteria begin routing, tracked from delivery to decision.

Quality & verification

Verified before it's called delivered.

Every delivery is checked against qualification, duplicate, and disclosure rules before it counts as delivered — not after a dispute is raised.

  • Every call and lead is checked against your stated criteria before delivery, not after
  • Duplicate checks run against your campaign's specific rules before routing
  • Traffic source and publisher origin are disclosed with every delivery

Performance & technology

The infrastructure behind every delivery.

Routing, reporting, and volume are handled the same way for every advertiser, so campaigns can scale without renegotiating how delivery gets tracked.

Routing Integration

Calls and leads route directly into your CRM or dialer via API.

Real-Time Delivery Reporting

Volume, source, and match rate are visible as delivery happens, not in a weekly recap.

Scalable Volume

Delivery volume flexes with your capacity, agreed in advance rather than improvised.

Dedicated Account Support

An advertiser-side contact who already knows your criteria and campaign history.

Supported verticals

Buy leads and calls across every vertical we operate in.

Every vertical below runs through the same criteria, delivery, and review process — whichever one your campaigns target.

Campaign configuration

Define the fit before delivery begins.

Choose the audience, coverage area, contact permissions, and handoff criteria for your campaign. Agree on the acceptance rules and review outcomes against the same record.

  1. 01 · ScopeAudience, geography, service need
  2. 02 · ValidateRequired fields, consent, duplicate checks
  3. 03 · HandoffAvailability, destination, acceptance
  4. 04 · ReconcileOutcome, return reason, reporting

Frequently asked

Questions about the Advertisers Program.

How is pricing determined?
Pricing is agreed per campaign based on criteria, volume, and vertical — discussed during the fit-confirmation step.
What if a delivered lead doesn't match my criteria?
It goes through a documented dispute and review process with evidence, not an automatic accept.
Can I adjust criteria after launch?
Yes — criteria, caps, and hours can be revisited as your campaign's needs change.
How quickly can a campaign go live?
Timeline depends on criteria complexity and available publisher volume, confirmed during the fit step.
What integration options are available?
API, pixel, or direct routing — the right fit is discussed based on what you already use.

Ready to get started as an Advertiser?